Apr. 23, 11:30 a.m. at NACET in Flagstaff. Businesses in competitive markets often lower prices to grow sales. DON’T DO IT!! (Unless you think you have a lousy product or service)
This discussion will focus on selling products and services at high margins in competitive markets. We will be discussing:
Pricing fallacies
The impact of price on profit
The impact of raising price on both sales and revenue
Selling at high margins in competitive markets
Developing your value proposition and pricing strategy
A process will be discussed that can be used in any business to improve profitability through pricing. Real world examples in local businesses, both B2B and B2C, will be presented.
Thursday, April 17th
11:30 am – 1:00 pm
NACET Conference Room
2225 N. Gemini Dr.
Flagstaff, AZ 86001
About Your Presenter:
Todd Snowden is a results driven professional with 25 years of experience developing and implementing profitable commercialization strategies in startup to medium size companies. This experience includes: sales, product management, worldwide sales management, based in the U.S. and Europe, and business ownership spanning a broad range of markets including medical & dental device, biotech, molecular diagnostics, medical laboratory services and transportation services.