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Tag Archives | Russ Yelton

Promoting Your Company With Guerilla Marketing

No, we are not talking about renting a gorilla costume from your local costume shop and standing on the street corner – although it might be a way to keep your kids or mother-in law occupied during the summer (and she might not even need the suit)! Guerilla marketing is an unconventional way to promote […]

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NAU Monetizing Research

The word “incubator” brings to mind a bunch of fluffy, yellow baby chicks that are kept warm and nurtured until they are grown up enough to fend for themselves. Actually, it is not a far stretch to call the Northern Arizona Center for Emerging Technolo- gies an “incubator.” It too keeps new ideas and inventions […]

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From the Classroom to the Boardroom

Student business incubation programs are in existence around the world and soon there will be such a program in Flagstaff! Schools such as Fudan University in Shanghai, China partner with incubators such as the Yangpu Science and Technology Center to foster the creation of companies around university- developed intellectual property. Springfield Community College in Springfield, […]

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