Arizona Raft Adventures guides clients through Grand Canyon journeys for 61 years.
The Flagstaff-based, third-generation family company calculates its history from the first commercial passenger trips led by Lou Elliott in 1965. Today, Fred and Alexandra Thevenin carry forward the legacy started by Alexandra’s grandfather and father.
Drawn by Whitewater and Wild Places
Lou Elliott first guided passengers through the Grand Canyon in 1965, drawn by the thrill of whitewater and exploration. The Thevenins purchased the company from Rob Elliott in 2008 but trace its roots to those historic early trips.
“When our families weren’t working on the river, they were playing on one,” the couple shares on the company website. Both became full-time river guides after childhood trips through the canyon.
Top Achievements
General Manager Dennis Smoldt, who has been with the company 19 years, cites three accomplishments: educating guests about the inherent risks of river running, creating an inclusive atmosphere and inspiring stewardship of Grand Canyon National Park. The company now operates about 75 trips annually between April and October, employing 12 full-time staff members and up to 120 during peak season.
Core Values
Under its Guiding Principles, Arizona Raft Adventures lists competency, caring, creating a participatory experience and instilling a sense of wonder. Its mission: “To share the experience of a lifetime by providing exceptional and participatory Grand Canyon raft adventures that invite a sense of wonder in our lives and wild places.”
Shifts Impacting the Business
“Our approach to running river trips has not changed much in 61 years,” Smoldt said. Gear has evolved, including adding chairs and complete sleep kits for guests on partial trips, but the experiential focus remains constant.
Greatest Challenges
Adapting to changing client expectations while melding 21 strangers into a cohesive team is among the most complex challenges, Smoldt said. Broader uncertainties – including water supply and federal river regulations – also shape the industry’s future.
Looking Ahead
Predicting the next 40 years is difficult given the uncertainties of the Colorado River Basin. Still, Smoldt remains confident. “No matter what happens, like true river guides, we will find a way to keep doing what we are doing.”
The Reason for Long-Term Success
“It’s because AzRA feels like a family,” Smoldt said. “From our staff to our guests, everyone is treated like family.” FBN
Arizona Raft Adventures,
4050 E. Huntington Drive
Flagstaff, AZ 86004, 800-786-7238
www.azraft.com
Photo courtesy of Andy Held
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