Partnerships are a wonderful thing in business! Having a fellow entrepreneur who shares your vision and goals, someone there to back you up when you need it and someone there that shares your sense of excitement and dedication to changing the world! All is great and wonderful. Well....at least for awhile. One day you wake up and wonder what in the world were you thinking? That wonderful partner now is the pain in the side you cannot get rid of. Their spouse/partner is always … [Read more...] about How Are We Going to Fight?
Promoting Your Company With Guerilla Marketing
No, we are not talking about renting a gorilla costume from your local costume shop and standing on the street corner – although it might be a way to keep your kids or mother-in law occupied during the summer (and she might not even need the suit)! Guerilla marketing is an unconventional way to promote your business in unusual ways that rely on ideas, energy and imagination, rather than a large marketing budget. The goal is to use unusual approaches, such as encounters in public places, product … [Read more...] about Promoting Your Company With Guerilla Marketing
From the Classroom to the Boardroom
Student business incubation programs are in existence around the world and soon there will be such a program in Flagstaff! Schools such as Fudan University in Shanghai, China partner with incubators such as the Yangpu Science and Technology Center to foster the creation of companies around university- developed intellectual property. Springfield Community College in Springfield, Mass. has created a student incubation program involving students down to the middle school level to guide them … [Read more...] about From the Classroom to the Boardroom