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Author Archive | Russ Yelton

How Are We Going to Fight?

By Russ Yelton on November 30, 2010 in Business Calendar

Partnerships are a wonderful thing in business! Having a fellow entrepreneur who shares your vision and goals, someone there to back you up when you need it and someone there that shares your sense of excitement and dedication to changing the world! All is great and wonderful. Well….at least for awhile. One day […]

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Promoting Your Company With Guerilla Marketing

By Russ Yelton on August 21, 2010 in Columnists

No, we are not talking about renting a gorilla costume from your local costume shop and standing on the street corner – although it might be a way to keep your kids or mother-in law occupied during the summer (and she might not even need the suit)! Guerilla marketing is an unconventional way to promote […]

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From the Classroom to the Boardroom

By Russ Yelton on April 1, 2010 in Columnists

Student business incubation programs are in existence around the world and soon there will be such a program in Flagstaff! Schools such as Fudan University in Shanghai, China partner with incubators such as the Yangpu Science and Technology Center to foster the creation of companies around university- developed intellectual property. Springfield Community College in Springfield, […]

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FBN SPOTLIGHT

September 30, 2020

Challenges Ahead for Alzheimer’s Association Director

Lesley Jenkins, regional director for the Desert Southwest Chapter - Alzheimer’s Association, has a daunting task ahead. It involves creating more awareness and more support groups for what is becoming the most insidious illness attacking Arizonans – dementia caused by Alzheimer’s disease. It is the fifth leading cause of death in the state. Alzheimer’s is the most common cause – 60 to 80% – of all dementia cases. “Arizona leads the nation as the state with the highest growth rate of Alzheimer’s disease,” said Jenkins. “Right now, more than 150,000 people 65 and older have been diagnosed. That number is expected to increase by as much as 33% in the next five years.” Two-thirds of Alzheimer’s victims are women. Jenkins, who accepted the regional director job in February 2019, said the past 10 months have been especially difficult for her and her staff of two. The COVID-19 pandemic essentially stopped face-to-face meetings and training sessions scheduled from her office at 3111 Clearwater Dr.

COLUMNISTS

October 1, 2020

Defining ‘Conscious Capitalism’

Most people know about “corporate social responsibility” (CSR) or have heard of a business being a “good corporate citizen” by supporting non-profits or encouraging their workers to volunteer in the community. Less known is the more recent movement called “conscious capitalism.

September 30, 2020

Reading On with Early Childhood Literacy

The COVID-19 pandemic has turned many of our lives upside down and has created unique challenges to raising a family. With many libraries closed and story times canceled, my partner and I have sought strategies to support our young child’s development while creating opportunities to share joy and love during an overwhelming time.

September 30, 2020

Identifying Resources for Small Businesses

In a time of business uncertainty, of waning government stimulus packages and a resurgence of positive COVID-19 cases, it is good to know what resources are still out there to help restore consumer confidence and stabilize struggling businesses. First, let’s start with what we know to be true based on the direct feedback from businesses throughout Coconino County.

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