The Flagstaff Blues and Brews Festival not only doubled the fun this year, it also doubled its generosity. The June weekend event brought in more than 7,000 patrons in two days and raised $20,000 for the Flagstaff Arts and Leadership Academy.
Last year, festival organizer Peak Events donated $10,000 from the proceeds to FALA. With an added day this year, the Flagstaff company was able to give twice that amount, which will go toward funding the non-profit charter school’s art and music programs.
“I am excited about the growth of the festival. We have really made a name for ourselves in the Blues Music Scene,” said Jennifer Grogan, owner of Peak Events. “And the more we grow, the more we’re able to give back to the community that supports our event. FALA was an incredible partner this year, and being able to give the school $20,000 was icing on the cake. I’m proud of the work we’re doing and continue to do. Supporting a community that has meant so much to my mom and myself is humbling.”
“FALA is thrilled at the generosity of Peak Events and very grateful for all that Jennifer and Peak have been able to help us do,” said FALA Executive Director Eli Cohen. “This donation will go directly to expanding our music program in the form of instruments and equipment, along with benefiting all our other art, theater and dance offerings. We’ll be able to bring in more guest artists and even expand our outreach to the community.”
FALA contributed to the Blues and Brews effort by helping to promote the festival through social media channels as well as supplying volunteers for both festival days, consisting of staff, teachers, board members, students and parents.
FALA is a public charter middle school and high school that emphasizes performing and visual arts as well as a college preparatory curriculum.
The Blues and Brews Festival is held each June at the Continental Country Club driving range. Peak Events has been an event planning company in Northern Arizona for 18 years. FBN