The initiative focuses on addressing basic needs for children in communities served by Subaru retailers across the United States.
The local events align with Subaru of America’s broader national effort to donate more than 100,000 coats annually through its partnership with Operation Warm. The initiative focuses on addressing basic needs for children in communities served by Subaru retailers across the United States.
During the events, children tried on their coats and marked their names on the interior name tag included in each garment. According to Boys & Girls Clubs staff, this small action helped establish a sense of ownership and personal connection to the item.
“At Subaru, we believe that even the smallest acts of kindness can create lasting impact,” said Findlay Subaru Prescott Marketing Director Kara Hartman. “Seeing the smiles on the children’s faces as they wrote their names inside their new coat was a powerful reminder that warmth is more than physical, it’s about feeling valued and cared for.”
Operation Warm designs and manufactures the coats distributed through the program, ensuring consistent availability and sizing for partner organizations nationwide.
The Subaru Loves to Help initiative operates under the Subaru Love Promise, the company’s framework for community engagement and philanthropic activities across its retailer network. FBN
For more information about Subaru Loves to Help, visit
https://www.findlaysubaruprescott.com/subaru-love-promise/
Courtesy Photo: Boys & Girls Club representatives celebrated the gift of winter coats for children in Prescott and Prescott Valley through the support of the Subaru Loves to Help initiative.






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