Profitability is one of the many things that keeps the doors to your business open to the public. Increased profits mean more money to reinvest into machines and other essential upgrades when it comes to your body shop. Find out what the experts are doing as you investigate tips to improve profits in your body shop. With these tips, you’ll see an increase in profits in no time!
Utilize Social Media
Remember, social media is your friend. By posting online, you can showcase your brand identity to a wide range of people rather than solely focusing on the narrow scope you have in your physical location. Also, post photos of your work to back up your claims of being an incredible body shop—this gives customers the proof they desire.
It’s best to post once or twice a week as you begin gaining traction, as this shows you post regularly without going over the top. Additionally, interact with the comments you receive to start building a relationship with your customers.
Sell Scrap Metal
The automotive industry is one of many industries that benefit from recycling scrap metal. For example, as you work on repairing cars, you may have to remove various items like aluminum rims, wiring, and sometimes even doors depending on the repair.
If you have scrap metal laying around from repairs as you remove broken down parts, consider bringing it to a scrap yard. By recycling the material, you’ll boost your reputation and make money.
Start a Referral Program
As you search for tips to improve profits in your body shop, it can be easy to overlook the importance of a referral program. Increasing your business’s profitability means catering to both new and existent customers.
Referral programs work wonders for just about every industry since they attract new customers while also rewarding existing ones. Find out if your regular customers have friends or family to refer to your services, and in exchange, offer a great deal. Or, take things one step further with a discount to your loyal customer plus the new one. This provides an incentive most can’t say no to.
Send Service Reminders
When customers don’t show up for their appointment, they waste your time and money; you could have taken other clients in that reserved time. But, of course, no-shows aren’t always intentional since some people forget about their appointment.
Send your customer an appointment reminder for any booked appointment at the start of the week. You could also consider doing the same unscheduled services, such as an oil change. This keeps your shop busy and your clients’ vehicles safe to drive! The best body shop is one that prioritizes client safety above all else.
