The logo is arranged in the shape of a peak, to capture the iconic imagery of Flagstaff’s mountains.
Since it was founded in 1988, Inspector’s Auto has grown in influence, and now operates two state-of-the-art shop locations serving Flagstaff’s auto glass and detailing needs. In a news release, the company states that the new brand identity represents a commitment that Inspector’s Auto strives to keep improving processes and efficiencies to bring the highest quality service to its customers.
“I wanted something that brought in the new technology that we are bringing into the company, something sharp and edgy that people can look at that’s clean and simple, yet still ties back to the history of the company,” said Inspector’s Auto Appearance President Jesse McCoy. “And then – moving forward – we are bringing so much more efficiency into our daily operations. Everything is more trackable, and we’ve been working hard to make the client experience as smooth as possible. From the moment you call to the actual appointment, and all of the reminders along the way, the entire process is updated. I wanted a new logo that reflected that advancement.”
Inspector’s Auto Appearance was founded in 1988 by Allen McCracken as an auto detail shop. A few years later, Inspector’s expanded its service offerings to include auto glass repair and replacement. Since then, Inspector’s has grown to become one of Flagstaff’s premier auto detail and auto glass shops, offering services including glass repair, glass replacement, window tinting and detailing, and accessories.
McCoy moved to Flagstaff in 2011 and started working at Inspector’s while enrolled at Northern Arizona University. He quickly fell in love with the Flagstaff community and decided to stay after graduating. In 2017, McCoy became business partners with McCracken before taking over as full owner in 2020. To McCoy, the greatest part of being a business owner is having strong relationships with his clients and the Flagstaff community.
The logo is arranged in the shape of a peak, to capture the iconic imagery of Flagstaff’s mountains. The center stroke of the “A” continues forward, signifying Inspector’s Auto’s commitment to progress all while maintaining the iconic maroon, black and grey colors.
“I am so excited about the new Inspector’s logo! I love how by having the sharpness of the ‘I’ and of the ‘A’ we pay tribute to the San Francisco Peaks and the mountain town that we live in. Being able to utilize that within the logo and making it stand out was very important to me,” he said. “I am so grateful for the Flagstaff community and for the strong bonds I have made with my customers and I wanted to make sure that the new Inspector’s logo symbolizes this mountain town and everyone in it!”
By creating lifelong customers through high-quality service, McCoy envisions Inspector’s Auto to continue serving Flagstaff for many years to come. For more information, visit https://inspectorsauto.com. FBN
Courtesy Photo: Owner Jesse McCoy, modeling the new logo, says the greatest part of being a business owner is having strong relationships with his clients and the Flagstaff community.
