“This grant makes possible the dual commitment to weather economic challenges while maintaining excellence in service.”
“Receiving the Backing Small Businesses Grant as the second-generation owner of Mountain Sports Flagstaff is an affirmation of our commitment to adapt and thrive in a rapidly changing retail landscape,” said owner Lisa Lamberson. “Applying for this grant was not just about immediate financial support; it was a strategic decision to secure the resources necessary to bolster our revenue amidst escalating costs. With wages, benefits and inventory expenses rising, it became clear that optimizing our sales strategies was crucial for our sustainability.”
Through the funding, Lamberson says Mountain Sports Flagstaff will be partnering with Outside Looks, a retail analysis firm, to delve into their sales performance and implement innovative solutions. “This investment not only looks after our business, but also upholds the economic vibrancy of Flagstaff, a community we proudly serve,” she said. “This grant makes possible the dual commitment to weather economic challenges while maintaining excellence in service.”
Lamberson is among the 500 small business owners in the U.S., including Puerto Rico, who are receiving the grant. Later this year, grantees will have the opportunity to apply for an additional $30,000 enhancement grant that will be awarded to 25 small businesses.
American Express and Main Street America initially created the grant program to help economically vulnerable small business owners recover from the COVID-19 pandemic and grow their businesses. FBN
Courtesy Photo: Mountain Sports Flagstaff owner Lisa Lamberson says receiving the grant affirms the business’s commitment “to adapt and thrive in a rapidly changing retail landscape.”
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