“This event showcases the adventurous spirit of our community and it’s great to meet our clientele. It was another spectacular Overland Expo.”
“Flagstaff offers a unique combination of accessibility, scenic beauty and proximity to iconic overland routes throughout the Southwest,” said Overland Expo Director of Marketing Alli Jackson.
Campers, sleeping platforms, recreational vehicles, travel trailers, motorcycles, suspensions, shock absorbers, tires, outdoor gear and accessories such as coolers and portable fire pits were on display and designed to impress.
Flagstaff-based Canyon Coolers was among the vendors showcasing their products in a rainbow of colors, including their newest V2 Outfitters line. The cooler maker has been part of the expo for more than 10 years. Founder Jason Costello said his company made record sales at this year’s expo.
“This is a fantastic benefit to the City of Flagstaff and Coconino County and a great economic benefit,” he said. “This event showcases the adventurous spirit of our community and it’s great to meet our clientele. It was another spectacular Overland Expo.”
Paul Magnum with ItstaPrivy, a portable toilet and privacy shelter system, traveled from Temecula, California. “This is our fourth year we’ve been here. It’s a really good show for us and people appreciate our product, which is a simple portable toilet in a backpack that sets up easily. People are really friendly here in Flagstaff and it’s such a festive environment.”
“Overland Expo West is always a big weekend for us,” said KC HiLites Brand Marketing Manager Taylor Ulrich. “It’s the best opportunity to connect with the community, hear honest feedback and show off new products in the wild. This year, we had a few big goals: debut our all-new roof rack system, AKA Platform One, showcase the latest in portable lighting and create a space where people could learn and have fun.”
“Surroundkmiu8ed by national forest, Flagstaff is the ideal setting for vehicle-based adventure travel. The city’s strong outdoor and adventure community also makes it a natural hub for overlanders and brands alike,” said Jackson. “While the event has since expanded to include shows in other regions like the Pacific Northwest, Mountain West, East and now Southern California, Flagstaff remains the flagship location and a cornerstone of Overland Expo’s legacy.”
“The conversations we had were more meaningful than ever,” added Ulrich. “We saw strong interest in some of our newest Adventure Day Carry gear and walked away with great insights on where the off-road and overlanding crowd is headed next. Now it’s time to begin planning a summer hangout event at our headquarters here in Flag!” FBN
By V. Ronnie Tierney, FBN
Photo by V. Ronnie Tierney, Fresh Focuses Photography: A team from KC HiLites including Cory DuBose, Jaden Laughing, Christina Luppi, Taylor Ulrich, Mark Maes, Randy Wimenta and Nick Wing promoted the popular off-road lights and hoodies.
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