When Hadassah and Matt Ziegler sit down at the end of the day, they rarely talk business. Each has one and both are diametrically different. She runs Rooftop Solar and he is a concert promoter with Greenhouse Productions.
Come to think of it, their Flagstaff businesses have more in common than at first glance.
She lights up her customers with natural energy. He lights his up with music and entertainment.
Hadassah grew up in Flagstaff and she met Matt while she was a student of environmental and urban planning at NAU. They met while they were both working as bartenders. They both were trying to figure out what to do with their futures.
“I was trying to figure out how I could help the world with what I do,” she said. “Planning was one way to be effective and help.”
After graduation, she landed a job for the large non-profit Diablo Trust as an administrative and program director for the land management collaborative.
“When I was doing that, Matt and I got married and had a baby a couple of years later,” she said.
In the meantime, her grandparents moved to Flagstaff and her grandfather had been one of the very first wave of solar pioneers. Her father had a metal roof business and the three discussed opening a solar business.
Sadly, her grandfather passed and nothing had happened with the solar business.
“The timing wasn’t right,” she said.
She was a stay-at-home mom, but still her father and she continued to talk about it.
Finally, it just made sense.
Hadassah co-founded the company four years ago, along with her father and two brothers.
She said a popular program offered by her company is solar leasing for zero down.
“It is a really good investment when you go solar,” she said. “You are going to pay your electric company or you can pay to have solar, locking yourself into a fixed rate.”
She said not only will a person save money when electric rates rise, they will be helping the environment and the future generations.
So far, the business is doing well.
“Part of the reason why it seemed so natural is because I live with an entrepreneur and I saw the inner workings of how you can do it yourself and make it happen,” she said.
Meanwhile, Matt was coming up a different path.
A native of Pennsylvania, he graduated from The College of Wooster, where he majored in anthropology.
He said he didn’t worry about getting a job after graduation.
“I just wanted to go out west where it was sunny and there were big mountains,” he said.
When he moved to Flagstaff, he started out as a bartender at a restaurant/club.
“I gave the owner unsolicited advice about the music she was booking,” he said. Eventually she asked him to do all the booking.
“She paid me about $30 a week, but I was thrilled about it,” he said.
He began booking local acts, regional acts and even national acts.
“I worked for her a couple of years and then realized if I invested my own money in this, I could make a profit selling tickets. It was something I knew a lot about and was good at,” he said. “Within a couple of years, I was doing big concerts and before I knew it, I was doing it on a full-time basis.”
He named his business Greenhouse Productions.
“We find musicians, artists and bands that are going to sell a lot of tickets,” he said. “We arrange deals for them mostly with their booking agents.”
He said that sometimes the stars align and a well-known artist will be passing through the area on their tour. Flagstaff is a small market, but if they are in the area anyway, they can be booked.
“We have done Stephen Marley, Rock Zombie and the Yonder Mountain String Band.”
He has been at it for 12 years now and has produced more than 500 events.
“I have always been passionate about music,” he said. “One of my favorite things in school was sing-alongs. I always paid a lot of attention to music. I think music is very important and powerful and can make a lot of powerful changes in the world.”
In college, as anthropology major, his senior thesis was about how, through music, one can learn a great deal about a culture as a whole.
In addition to bands, he is now producing community events like the upcoming Brew Ha Ha beer tasting event on Jan. 19 and the summer festival Hullabaloo.
Regardless of what they do workwise, at the end of their day, Hadassah and Matt both strive to strike a balance. Their number one priority is their five-year-old.
“I don’t let life pass me by. I try to be in the moment with my five-year-old. That helps keep me balanced,” she said.
And for fun, they travel the world. FBN
To learn more about either business visit www.greenhouseproductions.net or