Measuring the effectiveness of online marketing initiatives is relatively easy. So, why do so few of us do it? It’s another of the mysteries of online marketing. First, let’s look at website statistics. You can learn a tremendous amount from looking at (a) where traffic to your website is coming from, and (b) visitor behavior once they reach your site. But before those important measurements, the broadest important statistic to look at is the number of unique visitors. This is your total … [Read more...] about Measuring Online Marketing Success
behavior
The Survival of Teepees
For many of us, the ideas of business and competition go together like Lumberjack and Louie, Navajo and taco, tequila and sunrise – part of the natural order of things. The idea got its biggest boost in the modern world after Charles Darwin connected the idea of competition to theories of evolution and natural selection. Being naturally selective, some thinkers focused only on the idea that through competition, the fittest of a species would survive. If it’s true of all species, in general, they … [Read more...] about The Survival of Teepees
NAU Researchers Study Evolutionary Fish Jumping
Research sometimes means looking for one thing and finding another. Such was the case when biology professor Alice Gibb and her research team at Northern Arizona University witnessed a small amphibious fish, the mangrove rivulus, jump with apparent skill and purpose out of a small net and back into the water. This was no random flop, like you might see from a trout that’s just been landed. The rivulus seemed to know what it was doing. They hadn’t expected to see that behavior, even from a … [Read more...] about NAU Researchers Study Evolutionary Fish Jumping
