According to the International Sign Association (ISA), signage is the least expensive and most effective form of advertising. Signs can account for 50 percent of a business’s customers. “I was so surprised to get so much response from the signs, compared to other advertising I’ve done,” said one new business owner who asked to remain anonymous. “I felt like it was a real blessing.” In three short weeks, her A-frame sign placed on private property near a high-traffic corridor netted … [Read more...] about Brewing Sign Code Controversy