marketing initiatives

Measuring the effectiveness of online marketing initiatives is relatively easy. So, why do so few of us do it? It’s another of the mysteries of online marketing. First, let’s look at website statistics. You can learn a tremendous amount from looking at (a) where traffic to your website is coming from, and (b) visitor behavior once they reach your site. But before those important measurements, the broadest important statistic to look at is the number of unique visitors. This is your total … [Read more...] about Measuring Online Marketing Success