Have you ever thought about how often you interact with printing on a daily basis? It’s more than you might realize. From the moment we wake up and throughout our day-to-day activities, print is all around us and influencing our lives in ways that can easily be taken for granted. Whether it’s … [Read more...] about Why Print Marketing Matters
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Generating Goodwill with Seasonal Marketing
With the holiday season just around the corner, it’s a great time to bring the festive and giving spirit into your marketing efforts. One popular marketing tradition is the annual holiday card. Sending season’s greetings is a personal way to offer gratitude to your clients and customers while … [Read more...] about Generating Goodwill with Seasonal Marketing
Ande Burke Launching Marketing Firm
Ande Burke knows Northern Arizona. During her 12 years in Flagstaff, the graduate of the Flagstaff Leadership Program Class of 2007 has earned the prestigious Greater Flagstaff Chamber of Commerce ATHENA Young Professional award for service to the community and volunteer work for more than a dozen … [Read more...] about Ande Burke Launching Marketing Firm
Relationship Marketing In Action
Like so many people nowadays, I was feeling a little uneasy about how the current and future state of our economy would impact my retirement. Horror stories about people who have lost their life savings or have seen their investments plummet left me and my husband worried that our nest egg would go … [Read more...] about Relationship Marketing In Action
Why Marketing Hype Doesn’t Work
In the good old days of Ward and June Cleaver, advertising was directed mainly at men. Women didn’t have as much buying power then as they do now, so advertisers targeted men as the decision-makers, even when touting a product like laundry detergent. Ladies – have you ever washed clothes in a dress … [Read more...] about Why Marketing Hype Doesn’t Work
Technology Helping Small Businesses
Today’s rapidly evolving pace of technology has obviously changed the way we send and receive information. As small business owners, trying to keep up can be overwhelming, but we must adjust the way we market to and connect with our customers if we’re going to stay competitive. As a new business … [Read more...] about Technology Helping Small Businesses
Deciding Whether to Invest in Social Media
Since social media is still so new, it can be hard to find good statistics on the return of investment, and that makes some business owners wary about sinking time and money into the endeavor. However, there are countless stories of very successful social marketing campaigns. Whether reviewing the … [Read more...] about Deciding Whether to Invest in Social Media
Don Lewis Named President of SCA–Americas
Don Lewis has been named president of SCAs Americas Business Unit, which has operations in the Flagstaff, Ariz., region. In this role he will be responsible for overseeing all of SCAs businesses in the United States, Canada, Mexico, Central America and South America, and will serve as a member of … [Read more...] about Don Lewis Named President of SCA–Americas
Reaching Your Mobile Audience
Things have changed a lot since The Who recorded their song about being mobile in the sixties. Back then they were talking about being able to make toast and tea while on the road. Now, there’s a lot more people can do via their “mobile devices” – although toast and tea are not among … [Read more...] about Reaching Your Mobile Audience
Social Media For Business
Oct. 22 at the Flagstaff Chamber of Commerce, 101 West Route 66. Northern Arizona SCORE is offering a interactive marketing workshop, “Social Media Strategies for Small Business” in conjunction with their partner, the Flagstaff Chamber of Commerce. This event is only $30 for the entire morning (only … [Read more...] about Social Media For Business
