Have you ever thought about how often you interact with printing on a daily basis? It’s more than you might realize. From the moment we wake up and throughout our day-to-day activities, print is all around us and influencing our lives in ways that can easily be taken for granted. Whether it’s savoring that first cup of coffee in your favorite loyalty mug, to jotting down a grocery list on the magnetic notepad pressed to the fridge, to reaching for the shampoo bottle instead of the … [Read more...] about Why Print Marketing Matters
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Generating Goodwill with Seasonal Marketing
With the holiday season just around the corner, it’s a great time to bring the festive and giving spirit into your marketing efforts. One popular marketing tradition is the annual holiday card. Sending season’s greetings is a personal way to offer gratitude to your clients and customers while reinforcing name and brand recognition for your business. Since the rush of the holidays has a way of sneaking up, getting started on your holiday cards now will ensure you have enough time to do them … [Read more...] about Generating Goodwill with Seasonal Marketing
Ande Burke Launching Marketing Firm
Ande Burke knows Northern Arizona. During her 12 years in Flagstaff, the graduate of the Flagstaff Leadership Program Class of 2007 has earned the prestigious Greater Flagstaff Chamber of Commerce ATHENA Young Professional award for service to the community and volunteer work for more than a dozen local non-profits. Burke recently left the position of marketing director at Mountain Heart Cardiovascular and Sleep Facility to start her own marketing firm, A.B. Marketing Solutions. “I am a … [Read more...] about Ande Burke Launching Marketing Firm
Relationship Marketing In Action
Like so many people nowadays, I was feeling a little uneasy about how the current and future state of our economy would impact my retirement. Horror stories about people who have lost their life savings or have seen their investments plummet left me and my husband worried that our nest egg would go the way of Humpty Dumpty, so we scheduled a planning session with our financial advisor to ensure our egg wouldn’t fall off the proverbial wall. It had been a while since we’d seen our advisor, so … [Read more...] about Relationship Marketing In Action
Why Marketing Hype Doesn’t Work
In the good old days of Ward and June Cleaver, advertising was directed mainly at men. Women didn’t have as much buying power then as they do now, so advertisers targeted men as the decision-makers, even when touting a product like laundry detergent. Ladies – have you ever washed clothes in a dress with a deeply plunging neckline and your hair done up in curls? My guess is probably not, but that’s how the marketers of the 1940s and 50s got the attention of the decision-makers and ultimate buyers … [Read more...] about Why Marketing Hype Doesn’t Work
Technology Helping Small Businesses
Today’s rapidly evolving pace of technology has obviously changed the way we send and receive information. As small business owners, trying to keep up can be overwhelming, but we must adjust the way we market to and connect with our customers if we’re going to stay competitive. As a new business owner, I quickly realized that I could no longer market my business like the previous owners had and I would like to share with you some of what I’ve learned. Although I’m very comfortable with … [Read more...] about Technology Helping Small Businesses
Deciding Whether to Invest in Social Media
Since social media is still so new, it can be hard to find good statistics on the return of investment, and that makes some business owners wary about sinking time and money into the endeavor. However, there are countless stories of very successful social marketing campaigns. Whether reviewing the small local pizza company in Chicago who gets over 50 percent of their business from Twitter, or a presidential campaign that earns large donations via Facebook, it is hard to dismiss the new … [Read more...] about Deciding Whether to Invest in Social Media
Don Lewis Named President of SCA–Americas
Don Lewis has been named president of SCAs Americas Business Unit, which has operations in the Flagstaff, Ariz., region. In this role he will be responsible for overseeing all of SCAs businesses in the United States, Canada, Mexico, Central America and South America, and will serve as a member of the companys global leadership team. Lewis joined SCA in 2001 and was previously president of SCAs North American away from home tissue division which manufactures and sells the Tork brand of … [Read more...] about Don Lewis Named President of SCA–Americas
Reaching Your Mobile Audience
Things have changed a lot since The Who recorded their song about being mobile in the sixties. Back then they were talking about being able to make toast and tea while on the road. Now, there’s a lot more people can do via their “mobile devices” – although toast and tea are not among them! Mobile phone usage online has skyrocketed in the last couple of years. Almost half – 48 percent – of consumers use their mobile devices to research or browse products and services, according to Oracle’s … [Read more...] about Reaching Your Mobile Audience
Social Media For Business
Oct. 22 at the Flagstaff Chamber of Commerce, 101 West Route 66. Northern Arizona SCORE is offering a interactive marketing workshop, “Social Media Strategies for Small Business” in conjunction with their partner, the Flagstaff Chamber of Commerce. This event is only $30 for the entire morning (only $25 for Chamber members.) Join Larry Grossman, retired entrepreneur and SCORE Counselor and Nick Koressel, Social Media Consultant, to learn how your business can take advantage of the social media … [Read more...] about Social Media For Business
