Creating a memorable brand is difficult. When starting a new business, venturing out on your own or trying to set your company apart from the clamor takes imagination. Marketing is a combination of creativity and research. These two ingredients are vital to a successful marketing campaign. What can you do to be sure your brand doesn’t blend into the wall? In today’s business world, those who neglect to put time and money into their website are at risk of losing a large demographic. … [Read more...] about Web Talk: Free Theme vs. Custom Build
Michael McCoy
Web Talk: How Accessible is Your Website?
Let’s face it, technology is everywhere you look. There are smart phones, smart TVs, even smart watches available for use by the general public. All offer accessibility to information. Gone are the days where you have to be at home, in front of a computer, to find what you are looking for. Today, 68 percent of adults in the United States have a smartphone, up from 35 percent in 2011, and tablet computer ownership has edged up to 45 percent among adults, according to newly released survey data … [Read more...] about Web Talk: How Accessible is Your Website?