The Message is the Medium

This new venture on the Moonshot City of Flagstaff Campus strives to make high-quality content production look easy. Founder Aaron Gencarelle is a seasoned video producer with more than 32 years of experience across television networks, commercial production and international shows. Gencarelle has run his own video production business since 2010 and created The 5th Quarter AZ on YouTube. Now, he’s channeling that expertise into a brick-and-mortar studio.

“I finally secured a location in Flagstaff, which can be tough to do,” he said. “Moonshot’s space is perfect for startups and incubators. It’s exactly where I wanted to bring this vision to life after working virtually during the pandemic.”

Moonshot President and CEO Scott Hathcock is equally bullish on the idea, “Whether you’re building brand awareness, connecting with your community or sharing valuable insights, podcasting provides an authentic and accessible medium. At Moonshot’s Flagstaff Campus, we believe in empowering our entrepreneurs with the tools they need to succeed, and a podcasting studio offers them an innovative way to amplify their voices, expand their reach and engage with both local and global markets.”

As Gencarelle put it, “If you don’t have an online presence, you don’t really have a business.” While free platforms like Instagram, YouTube and TikTok allow their users to easily film and post content, there’s a big difference between casual phone recordings and polished, professional media. Gencarelle calls it the “Two 10s” rule: “It takes 10,000 hours and $10,000 to get it right. Sure, anyone can grab their phone, hit record and make a video. But will it sound good? How will you edit it? How will you distribute it? Most people find themselves with poor- quality content that takes way too long to produce. That’s why most podcasts don’t make it past their third episode – it’s just too much work.”

At Flagstaff Video Podcast Studio, clients can book time to sit down for a conversation – alone or with others – and walk away 90 minutes later with a fully produced, professional-grade video podcast for the base price of $249. They can also opt for advanced editing, graphics, sound enhancements or even livestreaming to a hosted website.

Marketing experts say podcasting has surged in popularity, thanks to its simple, accessible format. Listeners can engage with content while going about their daily lives and adding video increases the medium’s appeal. For businesses, a podcast opens a direct conversation with their audience. “It’s an affordable means to connect with customers in a more personal way,” said Gencarelle. “It’s not just about marketing – it’s about building relationships.”

As Gencarelle’s client base grows, so do the creative ways his studio gets used. One educator holds live-streamed classes from the space. Marketing agencies and communications consultants can book studio time for clients without worrying about production’s technical side. Whether businesses want to create one-off videos, develop a podcast series or dream up something entirely new, Flagstaff Video Podcast Studio allows the focus to remain on the message, not the medium. FBN

By Billy Miller, FBN

For those interested in exploring the possibilities, Gencarelle invites them to take a tour or visit flagstaffvideopodcast.com.

Photo by Billy Miller: Gencarelle works with local clients Amber Poturalski and Morgan Boatman to create a professional video podcast.