Although you may not think much about the packaging of your products, it can make a huge difference. Learn why packaging matters in marketing your brand here. With this information, you can find greater success with your Arizona business.
The Right Packaging Protects Your Product
After all the trouble you’ve taken to perfect it by adding decorative details and creating a unique design, your product deserves to arrive to the consumer in perfect condition. With online sales soaring, you likely ship many of your items to customers. Therefore, the protective aspect of packaging becomes even more important. A product that arrives at the consumer’s doorstep in torn, dented, or soggy packaging immediately destroys the buyer’s positive feeling about the product and makes them believe that the integrity of the product inside hasn’t remained intact.
Packaging Communicates Your Brand Identity
Products have a personality for a reason—their identity speaks to the target consumer in a relatable, enjoyable way. Your packaging presents that identity to the consumer. In many cases, the packaging is the consumer’s first encounter with your brand, whether through an online image or a physical sighting on the store shelf.
Brands only have a few seconds to make an impression on a consumer. Thus, packaging must make the best possible use of that limited time to communicate to the consumer what’s inside and why they should choose that product.
Packaging Spurs Off-the-Shelf Buying
Another point to note is that packaging has the power to draw consumers to buy a previously unknown product. So you want to design unique and attractive packaging that stands out on the retail shelf. You want your product to grab the attention of passersby and appeal to them.
Branded Packaging Elevates Your Product
Well-designed, durable, and attractive packaging gives an upscale impression to products. Achieving that premium look doesn’t have to be expensive, either. Whether you sell diapers or dog food, durable packaging like BOPP bags or corrugated boxes can give an everyday product an upscale look and feel. The colors, images, shape, size, and graphics you use to convey your brand can be simple and elegant, fun and fresh, or serious and sustainable without breaking the budget.
Branded Packaging Is Essential for Online Sales
Social media has made unboxing a shared experience. When an influencer makes an unboxing video, they’re sharing a brand they enjoy by showing the packaging it comes in before they even get to the actual product. In addition to viewing images of your product, some consumers may decide to purchase it after seeing it in such a video.
It should be clear why packaging matters in marketing your brand. Keep in mind that packaging doesn’t only include the outside of a box or bag; it also includes packing materials like tissue paper, stickers, and card inserts bearing your logo. It can also include “thanks for buying” messages or announcements that the material is recyclable or reusable. By the time the buyer uses or consumes the product, the packaging can prime them to have a positive experience and share it with other consumers.
