When we work with our clients, we ask them lots of questions. We don’t ask just any question. We ask questions that challenge and provoke thought and help us learn about them; what they like, what motivates them, what they want from their business. We get them to describe why they’re in business, why they do what they do, to get a clear vision of their business or organization – to discover our clients’ passion for being.
So, why are you in business?
Is it to sell recreation clothing? Or to help people have a great experience outdoors?
Is it to sell food in a restaurant? Or is it for your customers to experience a party on their palates?
Is it to sell cookware? Or is it for your customers to create culinary masterpieces?
Is it to sell books? Or is it for your customers to experience an adventure in their mind?
Is it to sell houses? Or is to help your clients find the perfect home?
Get the picture?
How you think of and describe your business goes much further than just helping you create your vision. It provides the foundation and the character of your business:
– How you treat your customers and your staff.
– How you treat your vendors.
– How you promote your business to others.
– How you behave as a leader.
– How you want others to perceive your business.
Having a clear picture of why you are in business helps get you to your reason for being – your mission – and reflects your values.
In effect, businesses provide solutions to problems. The products or services they “sell” are just the means to get to the solution.
Now, go get a pen and some paper and write down the three questions that begin this article.
What are your answers? FBN
Trish Rensink and Jamey Hasapis of the BelleWether Group bring over 20 years experience with Fortune 500 Companies inspiring businesses and business leaders to change what they do and become more successful; helping them navigate change, gain focus, define their direction, and develop highly effective teams. They can be reached at 928-853-8206.
Here’s how some major companies see themselves. Can you identify who they are?
A. We like to think of ourselves as a Customer Service company that happens to fly airplanes.
B. To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
C. To help people manage the risks of everyday life, recover from the unexpected, and realize their dreams.
D. To provide superior service in every aspect of our customers’ air travel experience.
A. Southwest Airlines, B. Starbucks; C. State Farm Ins.; D. JetBlue Airways
(place this text upside down beneath the selections.)