Retailers like licensed massage therapist Amy Horn, are offering sales online. Horn says this is her only sale of the year, with additional incentives offered to people who buy gift certificates through the end of today, Cyber Monday.
Cyber Monday follows Black Friday, the traditional kickoff of the holiday shopping season. For many merchants, this time of year can determine whether or not a business has a profitable year. Early indicators for 2011 are good.
According to ShopperTrak — the world’s largest provider of retail and mall foot-traffic counting services —Black Friday sales increased 6.6 percent over the same day last year. This represents $11.40 billion in retail purchases and the biggest dollar amount ever spent during the day. Retail foot-traffic rose accordingly, increasing by 5.1 percent over Black Friday 2010.
“Black Friday is the biggest shopping day of the year and the traditional start to the holiday shopping season,” said ShopperTrak founder Bill Martin “Despite our sluggish economy, shoppers proved they are looking for value and ready to buy if given a good customer experience.”
“This is the largest year-over-year gain in ShopperTrak’s National Retail Sales Estimate for Black Friday since the 8.3 percent increase we saw between 2007 and 2006. Still, it’s just one day. It remains to be seen whether consumers will sustain this behavior through the holiday shopping season. ”
ShopperTrak counts people, analyzes data, and reveals total sales opportunities for retailers and mall owners, worldwide.
Many merchants are relying on email to let shoppers know about Cyber Monday specials. Others are using social media platforms like Facebook and Twitter.