It’s capitalism with a conscience, where profits meet purpose, and everyone gets a happy ending.
I am steadfast in continuing our Mountain Sports Flagstaff’ dedication to 1% for the Planet granting, and I now see an additional opportunity to show our determination to better our relationship with our employees, our community and the planet. This next opportunity for impact is to become a certified Benefit Corporation. B Corps are mission-driven businesses (like Patagonia) leading the way in changing our economic system to positively impact all stakeholders — workers, communities, customers and our planet — not just shareholders. I look forward to diving into this process in early 2024 to take the next step in credibility and commitment to our community. This will pull together our Mountain Sports legacy, our commitment to our staff and our community, as well as our environmental ethos, into one cohesive narrative.
The multitude of reasons are obvious for me, but I would love to share them with our community and supporters. I know that becoming a B Corp will be brilliant for Mountain Sports Flagstaff for these reasons:
1. Aligning with Flagstaff’s Values
Flagstaff has long been a haven for those who value and enjoy the outdoors. The community places a high value on sustainability, environmental stewardship and social responsibility. By transitioning to a Benefit Corporation, Mountain Sports Flagstaff would make a clear statement about its commitment to these values, creating a powerful alignment with the community’s ethos.
2. Purpose Beyond Profit
Benefit Corporations, or B Corps, are designed to go beyond profit-making and focus on making a positive impact on society and the environment. By becoming a Benefit Corporation, Mountain Sports Flagstaff can formalize its commitment to balancing purpose and profit. This shift can help the business integrate environmental, social and governance (ESG) considerations into its core operations, ensuring that decision-making reflects a broader commitment to the well-being of people and the planet.
3. Enhanced Corporate Transparency
One of the key features of Benefit Corporations is the emphasis on transparency. Mountain Sports Flagstaff can provide stakeholders with a clearer understanding of how the business operates and the impact it has on the community and environment. This transparency builds trust, fostering stronger connections with customers, employees and investors who value businesses that operate with integrity.
4. Employee Engagement and Well-Being
In the competitive landscape of attracting and retaining talent, Benefit Corporations stand out. By prioritizing employee well-being, fair wages and a positive workplace culture, Mountain Sports Flagstaff can continue to celebrate an engaged and motivated team. Employees who feel a sense of purpose and alignment with their company’s values are likely to be more committed and passionate about their work, contributing to the overall success of the business.
5. Resilience in the Face of Change
In an era marked by environmental challenges and societal shifts, businesses that adapt to change are more likely to thrive. By becoming a Benefit Corporation, Mountain Sports Flagstaff can future-proof itself by embedding sustainability practices into its DNA. This resilience can be a valuable asset in a world where consumers increasingly choose to support businesses that actively contribute to positive social and environmental outcomes.
6. Community Collaboration and Support
Flagstaff’s community spirit is strong, and residents actively support businesses that share their values. By becoming a Benefit Corporation, Mountain Sports Flagstaff can foster deeper connections with the community. Collaborative efforts with local non-profits, environmental initiatives and community development projects can create a positive feedback loop, strengthening the bond between the business and its customer base.
7. Setting a Precedent for the Industry
Mountain Sports Flagstaff has the opportunity to be a trailblazer in the outdoor recreation industry by embracing the Benefit Corporation model. As a leader in the community, the business can inspire other companies in the industry to follow suit, creating a ripple effect that amplifies the positive impact of businesses on a larger scale.
To become a Benefit Corporation, we must meet specific social and environmental performance standards. This commitment is then enshrined in our governing documents, and we are subject to assessment by third-party organizations. The idea behind Benefit Corporations is to balance the pursuit of profits with a broader commitment to social and environmental responsibility.
In essence, for Mountain Sports Flagstaff, becoming a B Corp is not just a business decision, it’s a commitment to the very core of what makes Flagstaff special: the love for outdoor adventure and the desire to protect the environment that makes those adventures possible. It’s worth noting that the next time you see a B Corp logo, know that you’re choosing a business that’s not just about making money; they’re on a mission to make the world a better place. It’s capitalism with a conscience, where profits meet purpose, and everyone gets a happy ending.
Stay tuned for updates from Mountain Sports Flagstaff as we embark on the exciting journey toward becoming a B Corp. I am thrilled about this new challenge and the increased dedication to our employees, communities, customers and the planet. Here’s to the new year and embracing change and evolution as we celebrate 50 years in the specialty outdoor industry. Cheers! FBN
By Lisa M. Lamberson
Lisa M. Lamberson is the owner of Mountain Sports Flagstaff, located at 24 N. San Francisco St., in the historic downtown. Mountain Sports Flagstaff celebrated its 50th anniversary this fall, and prides itself on being a mission driven business granting 1% of their sales to local environmental and conservation efforts. For more information, visit https://www.mountainsportsflagstaff.com.
