Once you have an active audience for your products and business, it can be difficult to broaden your outreach to more potential customers. How do you avoid staying stuck in your ways and instead reach out to a wider audience? Find out how to expand your business’s target audience with a few key strategies.
Incorporate New Products
When ordering products for your business, you should consider who the target audience is for a specific product. If you want to expand your target audience, start expanding your product lineup to match. For example, if you wanted your business to attract more female customers, you could try incorporating a few products aimed at women or ones that are more gender neutral. With a broader product lineup, you’ll have a greater chance of catching your target audience’s attention on your website, in-store, or in your marketing materials.
Shake Up Your Marketing
You won’t be able to spread the word about your business to a new audience without adjusting your marketing strategies. If you don’t already have a social media account set up for your business, now is the time to create one. Through social media marketing and advertising, you can engage new customers and see what your target audience is interacting with.
One of the best ways to shift your marketing focus is by studying what your competitors do. Study a competitor’s website who has a wide audience or has successfully expanded their audience. You can pull inspiration from successful campaigns that your competitors use to shape and create new marketing strategies.
Focus on Your Landing Page
Once your new marketing outreach starts to bring more potential customers to your website, you need to make sure they don’t bounce right off your page. Try editing your landing page with new header images, featured products, and more that will appeal to your target audience. This will encourage potential customers to interact with your website further and help you avoid high bounce rates.
These have been some key tips for how to expand your business’s target audience. Start incorporating these methods to reach out to new customers and get the year off on the right foot.
