As restaurateurs looked for innovative ways to keep their restaurant operating during the COVID-19 pandemic, one of the country’s top female chefs and restaurateurs created her own e-commerce platform designed to deliver her signature gourmet dishes to homes across the country.
With five Sedona restaurants that range from fine-dining concepts to a wood fired pizzeria, Chef Lisa Dahl, executive chef and owner of Dahl Restaurant Group, has always had aspirations to take her restaurants nationwide. Since Sedona attracts such a wide variety and volume of international travelers, Dahl will now be able to reach the 450,000 guests she serves annually from coast-to-coast on a grander scale with her new “Dahl-to-Door” program that offers nationwide delivery of her restaurants’ best-selling items so fans can enjoy her most famous dishes from the comfort of their homes.
“Believe it or not, I had the idea to launch an online culinary concept quite a long time ago and with the current situation we all find ourselves in, I’ve just now found the time to catch up on my dreams and find the necessary resources to execute the Dahl-to-Door program,” said Dahl. “My heart is truly broken, just like yours, as we navigate this uncertain time, but my belief is that when we cook with love, we feed the soul. This initiative is a labor of love and for those of you who miss us like we miss you, we hope to stay connected in this small way near and far.”
The Dahl-to-Door online experience showcases a range of “Dahlicious” options, including signature soups, savory sauces, saucy meatballs, fresh pastas, family favorites, deli items, homemade empanadas and decadent desserts that customers can combine for a family-style meal or romantic date night in. Each item arrives frozen, ready to heat, and ships within two to four business days depending on the customer’s location. All items will include thawing and heating instructions to perfectly replicate the in-restaurant dining experience.
Dahl has five restaurants in Sedona: Mariposa Latin Inspired Grill, Dahl & Di Luca Ristorante Italiano, Cucina Rustica, Pisa Lisa and Butterfly Burger.
She plans to incorporate the Dahl-to-Door platform as a permanent extension of her culinary portfolio well after the pandemic is over. Dahl Restaurant Group has also launched a rewards program for fans of Lisa Dahl’s restaurants who can receive incentives and discounts when ordering through Dahl-to-Door. A percentage of all proceeds from the e-commerce site will be donated to those who find themselves in critical food crisis situations.