Aim

Words are funny. To use them, they have to mean something. But, they often take meaning from the way we use them. Sometimes they change with context. Other times, words seem so stuck to one context that it’s hard to think of them differently. We understand “rational” and “efficient” in limited ways from ideas about economics and business (particularly the American varieties). Similarly, “innovation” seems limited to developments in “rich countries” that “later flowed downhill to the developing … [Read more...] about Ready, Aim, Reverse