bull by the horns

In difficult economic times, many small businesses are forced to make difficult choices regarding their budgets. And while it may seem like a relatively easy choice to cut a marketing and advertising initiative before many other alternatives, the results – according to some within the Northern Arizona business community – could be devastating. In the view of Joe Bodin, a small business owner who runs a marketing agency known as FlagstaffCentral.com, the decision about whether to market or not … [Read more...] about Weighing the Benefits of a Marketing Budget