More often than not, I encounter business owners and individuals who are so concerned with the competition that they lose sight of their own unique and powerful place in the market. When you spend most of your time checking up on your competition, or trying to model what other people are doing, you can’t help but question your own way of doing things. If so-and-so at Awesome Insurance Agency is sponsoring the town’s annual holiday parade, then why shouldn’t you put your name on one of those … [Read more...] about Comparison to Confidence