persuasion

Picture this: You’re in charge of an organization. The organization runs smoothly, without you having to shout orders or look over people’s shoulders. People do what you ask them to do without complaint. Sounds pretty good, doesn’t it? In this little scenario, you show yourself to be a true leader, not just a boss. How can you achieve this leadership bliss? The path is through persuasion. Persuasion is a communication process that causes a change in another’s behavior, attitude or belief. I … [Read more...] about Leadership Through Persuasion