Join us for a week of unforgettable rodeo experiences and the celebration of enduring traditions.
Drawing rodeo enthusiasts from across the globe, Prescott Frontier Days invites attendees to immerse themselves in the rich tapestry of Western culture and history dating back to its inaugural celebration on July 4, 1888. This year, the rodeo pays tribute to the deep-rooted Western culture, embodying the theme of “Prescott Traditions.” As part of the festivities, the rodeo is launching the Memory Catcher campaign, inviting fans nationwide to share their cherished memories and stories of Prescott rodeo traditions. These stories will be featured on the rodeo’s website and social media platforms, celebrating the enduring legacy of Prescott’s premier event.
Jim Dewey Brown, general manager of Prescott Frontier Days, Inc., expressed his gratitude for the generations of rodeo families, stating, “It is an honor to highlight their stories and share the profound impact our rodeo has had on their lives over the years.” To submit your rodeo memories, please visit https://worldsoldestrodeo.com/memory-catcher.
The downtown event of the week is the annual rodeo parade, themed “Prescott Traditions,” set to take place at 9 a.m., Saturday, July 6 in downtown Prescott, sponsored by Barrett Propane. The parade will kick off with the grand marshal honoree, Ibbie Champie. She is the daughter of Lawton Champie, a 13-time rodeo champion across various events.
The week’s festivities around the rodeo performances will culminate at the annual rodeo dance at the Depot Marketplace/BMO Harris Bank parking lot, offering three nights of music and dance. Thursday night is family night, so bring your entire family to kick up your heels! Friday and Saturday night are slated for ages 21 and older. Tickets for the rodeo dance can be purchased at the door at $5 per person. Join us as we celebrate the enduring spirit of Western traditions at the World’s Oldest Rodeo!
Prescott Frontier Days, Inc Performance Schedule: 2024
Performance 1
Monday, July 1, 7:30 p.m.
The Daily Courier
Performance 2
Tuesday, July 2, 7:30 p.m.
Wrangler Bucking Cancer
Performance 3
Wednesday, July 3, 7:30 p.m.
York Dodge Chrysler Jeep Ram
Performance 4
Thursday, July 4, 7:30 p.m.
First Responders Tribute
Performance 5
Friday, July 5, 7:30 p.m.
Jack Daniels
Performance 6
Saturday, July 6, 1:30 p.m.
Military Tribute
Performance 7
Saturday, July 6, 7:30 p.m.
Coors
Performance 8
Sunday, July 7, 1:30 p.m.
Nackard Pepsi
Mutton Bustin’ | Prescott Rodeo Grounds
Monday, July 1, 6:00 p.m.
Tuesday, July 2, 6:00 p.m.
Wednesday, July 3, 6:00 p.m.
Thursday, July 4, 6:00 p.m.
Friday, July 5, 6:00 p.m.
Saturday, July 6, 12:00 p.m.
Saturday, July 6, 6:00 p.m.
Sunday, July 7, 12:00 p.m.
Rodeo Days Fine Arts & Crafts Show sponsored by the Prescott Downtown Partnership
Friday, July 5 – 9 a.m. – 5 p.m.
Saturday, July 6 – 9 a.m. – 5 p.m.
Sunday, July 7 – 9 a.m. – 4 p.m.
Rodeo Dance | Depot Marketplace/BMO Harris Bank 303 N. Montezuma, Prescott
Thursday, July 4, 2024, 8 p.m. to 12 a.m. – Family Night
Friday, July 5, 2024, 8 p.m. to 1 a.m. – Ages 21 and older
Saturday, July 6, 2024, 8 p.m. to 1 a.m. – Ages 21 and older
Kiwanis Kiddie Parade, sponsored by the City of Prescott
Friday, July 5, 8:30 a.m. – Cortez & Goodwin Streets
Prescott Frontier Days, Inc. Rodeo Parade, sponsored by Barrett Propane
Saturday, July 6, 9 a.m. – Courthouse Plaza / Goodwin Street
Cowboy Church at the Prescott Frontier Days Rodeo Grounds
Sunday, July 7, 9 a.m. – 10 a.m.
Whiskey Row Boot Race sponsored by Budweiser
Saturday, July 6, 12 p.m. – 1 p.m. | Downtown Prescott, Arizona
Join us for a week of unforgettable rodeo experiences and the celebration of enduring traditions. Tickets are on sale now only at www.worldsoldestrodeo.com where you can purchase via our only certified ticket vendor, Rodeo Tickets. The rodeo ticket office is open 10 a.m. – 3 p.m., Monday – Friday. For all media inquiries, please contact Donna Werking at NorthernAZsocial@gmail.com. The Prescott rodeo office is located at 840 Rodeo Drive Prescott, AZ 86305. For other inquiries, please contact the Prescott Rodeo Office at 928-445-3103 from 9 a.m. to 4 p.m., Monday through Friday. Learn more at www.worldsoldestrodeo.com. FBN
By Donna Werking
Donna Werking, Owner, Northern AZ Social LLC
Northern AZ Social, LLC is a premier, full-service agency that specializes in traditional, digital and social media marketing. In 2021, Northern AZ Social, LLC was named 10 Best Social Media Agencies in Arizona. Donna and her talented team are recognized for their customized programs for a multitude of clients across Northern Arizona. In 2022, she was named TOP 3 marketing agencies in Arizona by SocialAppsHQ and also featured on PBS’s Road Trip Nation as an Arizona leader in her industry. She has aided the marketing efforts of the Prescott Frontier Days-World’s Oldest Rodeo since 2017.
Photo courtesy of Blushing Cactus Photography: Vold Pro Rodeo Company leads the Grand Entry in this file photo.
