“It is attracting a new generation of adventure-seekers to hit the open road.”
Overlanding is not new. Event representatives say what has changed is its accessibility and affordability. “It is attracting a new generation of adventure-seekers to hit the open road. Many people have grown tired of the traditional vacation model, often focused on crowded resorts and tourist traps,” said Vice President of Emerald Consumer Events Jessica Kirchner.
With the rise of advanced technologies, such as GPS and mapping apps, and the availability of high-quality camping gear and off-road vehicles, overlanding has become more accessible, she noted.
At the Expo, attendees will be able to preview gear, vehicles, accessories and technology for overlanding adventures and see products that are resonating with consumers, including the latest off-roading vehicles, campers, camping gear, recovery and safety gear as well as apparel and accessories. FBN
For more information, visit https://www.overlandexpo.com/west/.
Courtesy Photo: Organizers say off-roading vehicles, campers and more will be on display at Overland Expo West this month at Fort Tuthill.
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