mobile audience

Things have changed a lot since The Who recorded their song about being mobile in the sixties. Back then they were talking about being able to make toast and tea while on the road. Now, there’s a lot more people can do via their “mobile devices” – although toast and tea are not among them! Mobile phone usage online has skyrocketed in the last couple of years. Almost half – 48 percent – of consumers use their mobile devices to research or browse products and services, according to Oracle’s … [Read more...] about Reaching Your Mobile Audience