The importance of market research

As fate would have it, the Northern Arizona Center for Entrepreneurship and Technology (NACET) was discussing this new, monthly business column during a recent staff meeting. We’re proud to have this space that you’re reading and, naturally, feel the need to get out of the gate with a relevant, timely piece. With the deadline looming in the background, we were working on our big whiteboard in the foreground. In brightly colored marker, we listed our programs – circled some, underlined others … [Read more...] about The Importance of Market Research