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Understanding the Value of Being Counted

It is estimated that for every person counted in the Census, almost $3,000 in federal funding comes back to our communities. In 2000 and 2010, the Coconino County population was undercounted, costing the area millions of dollars. This resulted in the money for school lunch programs, transportation infrastructure and housing being appropriated to other parts of the country.
An incomplete count for the Census can have financial repercussions for the next 10 years. To ensure an accurate count for the 2020 Census, the Coconino County Board of Supervisors allocated resources and partnered with the City of Flagstaff to invest more than $300,000 to ensure that everyone in Coconino County is counted.
We have also been working for the last two years to prepare and build coalitions so “hard-to-reach populations” and every person living in the county are accounted for on April 1. There are many community partners that are invested in this effort, including Northern Arizona cities and towns, the Navajo Nation, Northern Arizona University, Mountain Line and Flagstaff Unified School District. Non-profit partners and private enterprises are also contributing to help spread the message.
In Coconino County, we are aware of the threats of catastrophic wildfire, potential flooding, snowstorms and other weather events. The county relies on federal grant funding to help prepare for these disasters. A complete 2020 Census count will ensure the county and other first responders have the necessary resources to train and respond to these threats.
Getting an accurate count in 2020 also ensures that the county is fairly represented at the state legislature and in the U.S. Congress. This allows people to have a larger voice in our government.
This year, there are three ways to participate in the Census. People can complete the Census online, by phone or by mail. Find instructions in your mailbox or learn more at iCount2020.info to complete the census.

We live in a great community with people who care about each other and participate in efforts like the Census. We hope that everyone not only completes the Census form, but helps spread the word about its importance and value to Northern Arizona.

Here are some key dates:

* March 12-20: Initial invitations to respond online and by phone will be delivered by the U.S. Postal Service. Areas that are less likely to respond online will receive a paper questionnaire along with the invitation to respond online or over the phone.
* March 16-24: Reminder letters will be delivered.
* March 26-April 3: Reminder postcards will be delivered to households that have not responded.
* April 8-16: Reminder letters and paper questionnaires will be delivered to remaining households that have not responded.
* April 20-27: Final reminder postcards will be delivered to households that have not yet responded before census takers follow up in person.
* May 13-July 31: If a household does not respond to any of the invitations, a census taker will follow up in person. FBN

By Kim Musselman

Kim Musselman is the director of Coconino County’s Special Initiatives.

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