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Measuring Online Marketing Success

Measuring the effectiveness of online marketing initiatives is relatively easy. So, why do so few of us do it? It’s another of the mysteries of online marketing. First, let’s look at website statistics. You can learn a tremendous amount from looking at (a) where traffic to your website is coming from, and (b) visitor behavior […]

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The Survival of Teepees

For many of us, the ideas of business and competition go together like Lumberjack and Louie, Navajo and taco, tequila and sunrise – part of the natural order of things. The idea got its biggest boost in the modern world after Charles Darwin connected the idea of competition to theories of evolution and natural selection. […]

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NAU Researchers Study Evolutionary Fish Jumping

Research sometimes means looking for one thing and finding another. Such was the case when biology professor Alice Gibb and her research team at Northern Arizona University witnessed a small amphibious fish, the mangrove rivulus, jump with apparent skill and purpose out of a small net and back into the water. This was no random […]

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