Nestlé Purina, Mother Road Invite Beer Lovers to Raise a Pint for Pets

With a taste of spring, Mother Road Brewing Company has created “Perpetual Joy,” an American pilsner with fruity notes designed to capture the bliss perhaps best demonstrated by dogs everywhere hanging their heads out of car windows. That image is now on Mother Road stickers and t-shirts, and that beer is only around until May 10, through a partnership with Nestlé Purina PetCare Flagstaff to raise money for High Country Humane. 

“Our quality manager is on the board for High Country Humane and learned of their financial needs to care for animals,” said Purina Flagstaff Factory Manager Ramon Martinez, who approached Mother Road with the idea.

As a result, the two companies jumped into a month-long fundraising campaign, “Raise a Pint for Pets,” with the goal of bringing in $10,000 for the animal shelter. The event kicked off April 10 at Mother Road’s tap room, 7 S. Mikes Pike St. in Flagstaff, with dogs welcome in the outdoor seating area.

“It was great. It was our first 60+ degree day. We had raffles and dogs hanging out,” said Mother Road Brewing Company General Manager Dylan Prater, noting that Mother Road was recently ranked 31st in the country by Yelp for best dog patios. “Our crews have known each other over the years with both companies being in the manufacturing industry, so when Purina asked about this partnership, it was an immediate ‘Yes!’”

Purina’s Raise a Pint for Pets program was first launched in 2017 in St. Louis, where a partnership with local brewer Urban Chestnut Brewing Company began raising funds for area shelters.

“Giving back to the community and pets is at the core of who we are, and the opportunity to work with Mother Road Brewing Company to benefit animals in need in Flagstaff is what fuels our team,” said Martinez. 

“Perpetual Joy is a nice refreshing light crisp pilsner that’s a perfect springtime weather beer,” said Prater, who applauds head brewer Greg Morris for perfecting the recipe. “Our guests feel good about not only having a tasty experience, but what they are doing to help the animal shelter by selecting this beer.”

Both Mother Road and Purina are donating a dollar from the sale of every Perpetual Joy pour to High Country Humane.

“This fundraiser with Purina and Mother Road Brewing Company means so much to our organization and will greatly impact our ability to care for animals in need and facilitate more adoptions,” said High Country Humane Executive Director Liz Olson. “We look forward to the continued partnership with the organizations.”   

Meanwhile, both companies are getting ready for a busy summer season meeting consumer demand and giving back to the community. Mother Road will be ramping up its production capabilities and offering table service for the first time. Purina will be supporting local organizations with their events, including the Downtown Business Alliance and Movies on the Square.

“We encourage people who live here to attend activities such as Raise a Pint for Pets, to help local business owners,” said Martinez.

The campaign continues through Friday, May 10. FBN

By Bonnie Stevens, FBN

Courtesy Photo: Purina Flagstaff Factory Manager Ramon Martinez and Mother Road Brewing Company General Manager Dylan Prater lead by example to encourage others to “Raise a Pint for Pets” in an effort to support High Country Humane.