As the auto industry reaches record highs in sales, the competition among manufacturers and dealers is also at a record high. Each segment of the market is reaching for a greater share of the business, which leads to more marketing creativity among the manufacturers and more competition among dealers. This creates more complexity and creativity in their marketing and advertising messages, all of which are designed to drive the consumer to their brand or dealership. Sometimes, the … [Read more...] about Are Auto Incentives Meant to Confuse?
Northern Arizona’s premier source for business, education and health news.
Footer
Advertisement
