As the auto industry reaches record highs in sales, the competition among manufacturers and dealers is also at a record high. Each segment of the market is reaching for a greater share of the business, which leads to more marketing creativity among the manufacturers and more competition among dealers. This creates more complexity and creativity in their marketing and advertising messages, all of which are designed to drive the consumer to their brand or dealership. Sometimes, the … [Read more...] about Are Auto Incentives Meant to Confuse?
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Businesses Finding Challenge/Opportunity in Rising Crude Prices
With global economic recovery slowly taking place, the U.S. Energy Information Agency (EIA) predicts world liquid fuel markets will tighten over the next two years as global demand picks up. The EIA projects regular-grade gasoline will rise from a 2010 average of $2.78 per gallon to $3.29 by 2012, and diesel fuel will rise from an average of $2.99 per gallon in 2010 to $3.52 by 2012. These national fuel price increases will have impacts on Flagstaff businesses and consumers, presenting both … [Read more...] about Businesses Finding Challenge/Opportunity in Rising Crude Prices