In the good old days of Ward and June Cleaver, advertising was directed mainly at men. Women didn’t have as much buying power then as they do now, so advertisers targeted men as the decision-makers, even when touting a product like laundry detergent. Ladies – have you ever washed clothes in a dress with a deeply plunging neckline and your hair done up in curls? My guess is probably not, but that’s how the marketers of the 1940s and 50s got the attention of the decision-makers and ultimate buyers … [Read more...] about Why Marketing Hype Doesn’t Work
Hype
Technology 101
July 19th Cutting Through the Technology Hype- Presented by Bret Carpenter of Orig'native. The presentation will be held at Pizza Furiosa at 6:00 p.m. Carpenter will take a sensible approach to deciphering all the incoming messages about The Cloud, Tablets, iPads, Mobility, etc. More information is available at www.FlagTechTalk.com or 928)526-6991 … [Read more...] about Technology 101
