International Dark-Sky Association

Every business leader knows the importance of a good brand. In Flagstaff, “Dark Sky,” has evolved into a unique local brand. Currently, there are 18 corporations registered with the Arizona Corporation Commission in Coconino County using “Dark Sky” or “Dark Skies” in their name. These businesses span everything from construction contractors to aerial dance professionals. In light of its growing popularity, the Dark Sky brand deserves some examination. The phrase “Dark Sky” originates from … [Read more...] about Eyes on Dark Sky: Examining a Unique Flagstaff Brand