Every business leader knows the importance of a good brand. In Flagstaff, “Dark Sky,” has evolved into a unique local brand. Currently, there are 18 corporations registered with the Arizona Corporation Commission in Coconino County using “Dark Sky” or “Dark Skies” in their name. These businesses span everything from construction contractors to aerial dance professionals. In light of its growing popularity, the Dark Sky brand deserves some examination. The phrase “Dark Sky” originates from … [Read more...] about Eyes on Dark Sky: Examining a Unique Flagstaff Brand
Dark Sky Brewing Co.
Dark Sky Brewing Promoting Starry Nights with Circadian Rhythm IPA
Since 2014, Dark Sky Brewing Co., in downtown Flagstaff, has been promoting the community’s famously dark skies that have served as an inspiration for the brewery. “We chose the name Dark Sky Brewery as a homage to Flagstaff’s beautiful night skies and intend to support and promote the beauty of our home through craft beer,” said the brewery’s Event Coordinator Miguel Sotelo. “We rely heavily on our connection to the sky as we develop and design new beers year ‘round. By doing so we have … [Read more...] about Dark Sky Brewing Promoting Starry Nights with Circadian Rhythm IPA
