PWR

When Adam Stepanovic worked as a data scientist in big tech in Northern California, he saw a problem with the way data collected by these companies was – and wasn’t – used. On the one hand was the wealth of information collected, analyzed and segmented to target end users, insights basically aggregated for “marketing and manipulation,” as Stepanovic put it. Meanwhile, a lot of actionable data was left out – information that, with a user’s consent, could be employed to benefit both … [Read more...] about Exploring the Potential of ‘Lived Experience’ Data