Russ Lyon Sotheby's International

You know when you’re discussing something, let’s take new ski gloves or a Hawaii vacation as an example, and all of a sudden you are being targeted by ski glove companies or Hawaii VRBOs online? Is it serendipity? Or is it targeted marketing from our technologies passively hearing our conversations toward goods and services? Let’s go with the latter. Believe it or not, the same thing can happen with a prospective buyer touring a home. With a myriad of technologies in our home, sellers can … [Read more...] about Buyers Beware: Shhhh, Sellers are Listening