Salsa Trail

A proven marketing model is helping the Verde Valley ride out the economic tide on a wave of wine. “We have seen the sales of wine at local vineyards double over previous years’ sales,” said Lana Tolleson, president/CEO of the Cottonwood Chamber of Commerce. “No other business has achieved that kind of success.” “In a troubled economy, consumers start looking closer to home for their products. We see [the wine industry] as a magnet,” said Tom … [Read more...] about Local Economy Boosted by Wine