The rustling waters of the Verde River, though quiet at certain stretches, carry ripples of history, supply life to millions of riparian creatures, irrigate pastures and vineyards, and entertain river runners with its ruffles of rapids. Known as one of the last free-running rivers in the Southwest, the Verde has managed to survive when other runnels have been soaked up by the sun, droughts, dams and extractions, withering away to dust and leaving only memories. To honor the legacy of the … [Read more...] about Chronicling a Free-Running River
Sedona
New Norterra Hotel Offers Flagstaff Businesses a Strategic Base Near Semiconductor Campus
Dignitaries recently gathered for the gala opening of the dual-branded AC Hotel by Marriott and Element by Westin in Norterra, just off Interstate 17 and Happy Valley. While this project sits in North Phoenix, it has a direct economic impact on Northern Arizona businesses and travelers – especially as Flagstaff companies increasingly engage with the expanding TSMC (Taiwan Semiconductor Manufacturing Company) semiconductor campus. For local manufacturers, engineers, consultants and supply-chain … [Read more...] about New Norterra Hotel Offers Flagstaff Businesses a Strategic Base Near Semiconductor Campus
Supplying Ultra-Filtered Water to the Region
Depending on the environment, humans can live up to two months without food, but only three days without water. With that in mind, Jason Basham, owner of The Water Store in Cottonwood, is making sure he is providing the purest water to customers across the region. With a custom-built 12-stage filtration system, Basham, who started the water store in Sedona, explained the process. “We hired a water company that has been building water filtration systems since 1983. They examined the water and … [Read more...] about Supplying Ultra-Filtered Water to the Region
FBN Honors 40 Over 40
With the start of the New Year, businesses and individuals often take the occasion to assess where they are and evaluate what could be improved. At Flagstaff Business News, we are focusing on what businesses are doing well. Our 2026, year-long campaign, 40 Over 40, will feature Northern Arizona businesses that have been operating for more than 40 years. We want to applaud them for their tenacity, resilience and success, but also, we want to know (and share) their secrets! Starting in … [Read more...] about FBN Honors 40 Over 40
The Museum Club’s Next Chapter is Yet Unsung
The Museum Club closed its doors indefinitely on Halloween, leaving the 90-year-old Route 66 roadhouse dark and silent after a long history of entertaining Flagstaff with country music, dancing and drinking. Is this the year the music died? The establishment’s latest operator bowed out of the business after four and a half years, but not before scheduling an auction to sell all the furnishings and memorabilia within the log-cabin walls of the “Zoo Club,” as it came to be called. The Nov. 8 … [Read more...] about The Museum Club’s Next Chapter is Yet Unsung
USA Today Readers Continue to Rank the Weatherford Hotel’s Great Pinecone Among the Nation’s Best New Year’s Eve Drops
The national spotlight is shining brightly on Flagstaff and the Weatherford Hotel’s Great Pinecone again this year, as USA Today readers are voting for the best New Year’s Eve Drops in the nation. Last year, the mountain town’s six-foot-tall, LED-lighted holiday sensation ranked fifth in the Readers’ Choice Awards The much-anticipated Flagstaff tradition will be marking its 26th year of ushering in the New Year to the countdown and cheers of revelers in the streets and on the historic hotel’s … [Read more...] about USA Today Readers Continue to Rank the Weatherford Hotel’s Great Pinecone Among the Nation’s Best New Year’s Eve Drops
Chef Lisa Dahl to Host Film and Feast Benefit and Gala Weekend
In classic Lisa Dahl style, the multi-award-winning Sedona chef and restaurateur is creating a weekend of culinary and cultural experiences, where careful attention is given to every detail. The Film and Feast Benefit and Gala Weekend, Dec. 12-14, will launch The Dahl Foundation, celebrate the 30th anniversary of Dahl & Di Luca Ristorante Italiano and introduce Soup Hope to feed and nourish communities in need. “I’m pouring everything from my soul into the planning of three events that … [Read more...] about Chef Lisa Dahl to Host Film and Feast Benefit and Gala Weekend
Arizona Snowbowl Reports a Deep Start to Winter
Arizona Snowbowl was scheduled to open for the winter season Friday, Nov. 21, but Mother Nature had other plans. A storm system that began Sunday, Nov. 16, delivered nearly four feet of new snow and by Thursday morning, Nov. 20, ski resort officials decided to open a day ahead of schedule. Word quickly spread and by afternoon, skiers and boarders were joyfully swooshing in the season. The next day, hundreds of winter sports enthusiasts joined in the formal opening celebration at the base of the … [Read more...] about Arizona Snowbowl Reports a Deep Start to Winter
Nutcracker Snowglobe Experience Returns to Inspire Joy and Hope
Born from pandemic ingenuity, the Nutcracker Snowglobe Experience is returning to Prescott for the sixth year, 6-8 p.m., Friday and Saturday, Dec. 19 and 20, at Lessons by Lexe Dance Studio in the Pine Ridge Marketplace. A Pivot and a Pop Up When COVID-19 caused much of the world to shut down in 2020, holiday magic seemed to disappear with it. For dance instructor and studio owner Alexes “Lexe” Hudson, whose Lessons by Lexe Dance Studio traditionally filled December with parades, senior-home … [Read more...] about Nutcracker Snowglobe Experience Returns to Inspire Joy and Hope
Chef Andrew Raab Brings Big-City Experience to Camp Verde’s Bullpen Grill
After serving as vice president of culinary operations at the Urth Caffé in Los Angeles, Chef Andrew Raab moved his family to Sedona, seeking a slower pace. “We had four Urth Caffés to start and ended up with 10 locations,” he said, noting the business is now international. Born in Maryland, Raab ran three successful restaurants for 10 years before moving to the West. Upon landing in Sedona, he served as chef at René at Tlaquepaque for two years. “Andy did me a big favor coming to work … [Read more...] about Chef Andrew Raab Brings Big-City Experience to Camp Verde’s Bullpen Grill









