No, we are not talking about renting a gorilla costume from your local costume shop and standing on the street corner – although it might be a way to keep your kids or mother-in law occupied during the summer (and she might not even need the suit)! Guerilla marketing is an unconventional way to promote your business in unusual ways that rely on ideas, energy and imagination, rather than a large marketing budget. The goal is to use unusual approaches, such as encounters in public places, product … [Read more...] about Promoting Your Company With Guerilla Marketing
Russ Yelton
NAU Monetizing Research
The word “incubator” brings to mind a bunch of fluffy, yellow baby chicks that are kept warm and nurtured until they are grown up enough to fend for themselves. Actually, it is not a far stretch to call the Northern Arizona Center for Emerging Technolo- gies an “incubator.” It too keeps new ideas and inventions and their creators under its wing until they are able to take care of themselves. In fact, NACET calls itself an “incubator program” that helps people … [Read more...] about NAU Monetizing Research
From the Classroom to the Boardroom
Student business incubation programs are in existence around the world and soon there will be such a program in Flagstaff! Schools such as Fudan University in Shanghai, China partner with incubators such as the Yangpu Science and Technology Center to foster the creation of companies around university- developed intellectual property. Springfield Community College in Springfield, Mass. has created a student incubation program involving students down to the middle school level to guide them … [Read more...] about From the Classroom to the Boardroom