The rustling waters of the Verde River, though quiet at certain stretches, carry ripples of history, supply life to millions of riparian creatures, irrigate pastures and vineyards, and entertain river runners with its ruffles of rapids. Known as one of the last free-running rivers in the Southwest, the Verde has managed to survive when other runnels have been soaked up by the sun, droughts, dams and extractions, withering away to dust and leaving only memories. To honor the legacy of the … [Read more...] about Chronicling a Free-Running River
Tourism
Why Strong State and Federal Partnerships Matter
Funding for city projects is often complex. The City of Flagstaff depends on state and federal grants in addition to local dollars to complete infrastructure projects, highlighting the importance of strong relationships with our state and federal delegations. As I write this, I’m in the Phoenix airport waiting on what was originally a five-hour layover and what is now a nine-hour layover due to winter storms. I’m on my way to Washington, D.C. for the U.S. Conference of Mayors winter meeting, … [Read more...] about Why Strong State and Federal Partnerships Matter
Flagstaff Showcases Innovation During Arizona Tech Week
Arizona’s startup and investment community is experiencing remarkable growth, and there’s a palpable sense of enthusiasm among founders, startups and venture capitalists. Together, we’re all driven by a shared goal: to elevate Arizona’s profile as a leading state in the technology industry. To bring this vision to life, we’re thrilled to announce Arizona Tech Week, powered by the Arizona Commerce Authority. This conference involves events throughout Arizona and is an extraordinary week that … [Read more...] about Flagstaff Showcases Innovation During Arizona Tech Week
Alpine Pizza Served Up Again in Historic McMillan Building
It was one of Flagstaff’s oldest pizza parlors operating in the oldest building downtown. Alpine Pizza, established by the Rich brothers in 1973, baked its pies for nearly a half century in the 1887 McMillan Building before closing a few years back. Now, what’s old is new again, with Alpine Pizza reopening as a new combo with its neighbor, The McMillan Bar and Kitchen. Scottsdale-based Genuine Concepts remodeled its McMillan Building space to connect The McMillan with the Alpine Pizza parlor. … [Read more...] about Alpine Pizza Served Up Again in Historic McMillan Building
Art in Motion
Decorative windmills can serve as whimsical reminders of earlier days when life was a bit slower and simpler, adding a touch of country charm to homes and yards. Drawing inspiration from her travels, Cree Hyde Short, owner of Cree Windmills of Arizona, is continuing her father’s passion of manufacturing custom-made wooden windmills with a range of decorative motifs. “After serving in the military, my father worked for a sign company that built and designed metal electric signs. When he … [Read more...] about Art in Motion
Explore Prescott Valley: The Cooler Side of Arizona
Ready to escape the heat and dive into adventure? Welcome to Prescott Valley, Arizona’s hidden gem at 5,100 feet, where every season feels just right. Spring wildflowers explode across the hills, summer days are perfect for golfing, autumn leaves paint the landscape gold and winter brings the rare thrill of building a snowman in the high desert. Here, the outdoors is always calling – and it’s never too hot or cold to answer. Lace up your boots and hit the miles of scenic hiking and biking … [Read more...] about Explore Prescott Valley: The Cooler Side of Arizona
Coconino County Celebrates Flagstaff’s International Dark Sky City of the Year Recognition
Coconino County is celebrating the City of Flagstaff’s recognition as International Dark Sky City of the Year, an honor that reflects decades of community leadership, policy commitment and resident participation in protecting Northern Arizona’s night skies. The Coconino County Board of Supervisors formally recognized the award during a recent meeting, joined by members of the Flagstaff Dark Skies Coalition, community advocates and county staff who have helped advance dark sky protections across … [Read more...] about Coconino County Celebrates Flagstaff’s International Dark Sky City of the Year Recognition
Bright Side Bookshop Unveils Literary Mural
Bright Side Bookshop co-owners Lisa Lamberson and Annette Avery are celebrating a long-time dream come true. With assistance from the Downtown Business Alliance, a nonprofit organization dedicated to preserving historic downtown, the duo secured a grant from the City of Flagstaff’s Beautification in Action Grants (BIA). The BIA is funded by the 2% bed, board and beverage tax revenue and provides mini-grants for streetscape art and beautification. “[The mural] really brings new energy to the … [Read more...] about Bright Side Bookshop Unveils Literary Mural
Tourism, Sustainability, Route 66 Take Center Stage
Tourism, sustainability and Route 66 took center stage as the Economic Vitality Division of the City of Flagstaff shared highlights from the past year with stakeholders at its Annual Partner Meeting and Luncheon. Preparations for the upcoming 2026 Route 66 Centennial were among the strongest focal points of the program, complemented by a Route 66-themed lunch at the High Country Conference Center on Nov. 5. From keynote speaker Evan Stern, oral historian and creator of the award-winning … [Read more...] about Tourism, Sustainability, Route 66 Take Center Stage
Thousands Expected to Celebrate the New Year’s Eve Whiskey Row Boot Drop
The Whiskey Row Boot Drop is back and bigger than ever, celebrating its 15th year as Northern Arizona’s most iconic New Year’s Eve event. On Wednesday, Dec. 31, thousands will gather in historic downtown Prescott to welcome the New Year with the drop of a dazzling 6-foot illuminated cowboy boot from the Palace Building’s 40-foot flagpole. This year’s milestone event builds on the excitement of last year’s worldwide recognition, when CNN aired the Boot Drop live to a global audience. “It was … [Read more...] about Thousands Expected to Celebrate the New Year’s Eve Whiskey Row Boot Drop














