Measuring the effectiveness of online marketing initiatives is relatively easy. So, why do so few of us do it? It’s another of the mysteries of online marketing. First, let’s look at website statistics. You can learn a tremendous amount from looking at (a) where traffic to your website is coming … [Read more...] about Measuring Online Marketing Success
Columnists
The Survival of Teepees
For many of us, the ideas of business and competition go together like Lumberjack and Louie, Navajo and taco, tequila and sunrise – part of the natural order of things. The idea got its biggest boost in the modern world after Charles Darwin connected the idea of competition to theories of evolution … [Read more...] about The Survival of Teepees
Job Opening + Chamber News
The Flagstaff Chamber of Commerce announces an immediate full time opening in membership sales and retention. Successful candidate has strong written and verbal communication skills; proven track record of sales success; is goal and success driven; is able to work in a fast paced environment. Minor … [Read more...] about Job Opening + Chamber News
Holiday Gift Idea: Heal Thyself
The air is crisp, the leaves have turned and the holidays are rapidly approaching. With the social season now upon us, schedules are packed with personal commitments, including holiday celebrations, dinners, weddings, events, vacations, etc. Add in your everyday life to deal with: work, errands, … [Read more...] about Holiday Gift Idea: Heal Thyself
Preparing For Flagstaff’s Winter
Our City crews began work months ago, preparing schedules, driving routes, maintaining equipment, and training temporary personnel for the Flagstaff winter season. This month, I am going to take the opportunity to answer some frequently asked questions about snow plowing, parking, sidewalks and … [Read more...] about Preparing For Flagstaff’s Winter
Preventing Stroke With a Carotid Artery Stent
The carotid arteries in your neck supply the brain with blood. The carotid arteries travel up each side of the neck and branch into smaller vessels that supply blood to the brain. Blood flowing through the carotid arteries (carotid pulses) can be felt on each side of the neck next to the … [Read more...] about Preventing Stroke With a Carotid Artery Stent
Preventing Ski and Snowboarding Injuries
Ski and snowboard season is quickly approaching the slopes of Snowbowl. Those unfamiliar with alpine slope activities may be hesitant to try because of the perception that these sports are dangerous. In fact, general ski injuries have been reduced by 50 percent over the past fifteen years. The most … [Read more...] about Preventing Ski and Snowboarding Injuries
The Power of Touch
Touch is perhaps the most powerful sense of all. From the moment we are born, before our eyes are open, a gentle touch calms us and lets us know someone cares. In the beginning stages of life, a nurturing touch helps create a bond that shapes us for the rest of our lives. Even though research … [Read more...] about The Power of Touch
Reaching Your Mobile Audience
Things have changed a lot since The Who recorded their song about being mobile in the sixties. Back then they were talking about being able to make toast and tea while on the road. Now, there’s a lot more people can do via their “mobile devices” – although toast and tea are not among … [Read more...] about Reaching Your Mobile Audience
Of Course!
Whenever colleagues from abroad tell me they are planning a trip to the east coast, I urge them to add Arizona as a detour destination. “We have the Grand Canyon,” I tell them. “If this is your only trip, you can’t leave without taking one look.” Those who make the trek are eternally grateful. … [Read more...] about Of Course!